You can also click on one of the related searches to get even more specific keyword ideas. Repeat ad infinitum until you have a sizable list of keywords. Generally speaking, your best bet is to stick with long-tail keywords with a minimum of three words.
Being too broad can marginalize your efforts. Doing this involves following many of same basic SEO principles that you would for any other type of website or blog. You want to start by creating a short, succinct URL that incorporates your target keyword. According to Backlinko , words is ideal. As you probably already know, header tags H1s in particular carry a considerable amount of weight. To truly get the most out of e-commerce SEO, you want to include some well-crafted copy for each product.
This helps search engines figure out more details about your product, which should give you an edge in the SERPs. Many e-commerce stores skimp on this area. This, however, is good for you because it provides you with an opportunity to surpass your competitors. By creating robust product descriptions featuring target keywords, you can elevate your overall SEO. Some experts recommend using up to words. Others think that this is overkill when you consider that much of online shopping is done through mobile devices and say that words often makes more sense.
And it largely depends on the product. For instance, 1, words may make sense for a complex electronic product with dozens of features, but would probably be unnecessary for a bar of soap. At the end of the day, the product description should be thorough enough to answer any pressing questions your customers may have and should incorporate your keywords in a natural manner. First, be sure that at least one of your images contains your target keyword in the file name. Second, be sure to include the target keyword as part of your Alt text.
Customer reviews kill two birds with one stone. This can ultimately increase your conversions and overall revenue.
Second, they provide some additional text that search engines can use to better understand what the content on a particular page is about. Although this may be over the top, every little bit helps. Following this line of logic, it only makes sense that you would want to incorporate social share buttons into your product pages. This encourages customers to share your products and provides them a convenient means of doing so. And in the long run, this can definitely give your e-commerce site more SEO oomph. Brian Dean even lists the number of internal links and the quality of internal links as numbers 38 and 39 on his top Google ranking factors.
So make it a point to look for internal linking opportunities where you link from authoritative pages to your top priority product pages. Check out this resource from SEMrush for more on anchor text optimization. Every single day more than five million data records are lost or stolen, which equates to 59 records every second. So it should come as no surprise that Google now considers security to be a ranking factor.
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This is done by obtaining a secure socket layer SSL certificate, which you can learn about here. Making this move is pretty much a necessity in this day and age. Not only does it help protect the sensitive information of your customers, it makes your e-commerce site look more legitimate in the eyes of search engines.
This is a biggie, and page loading speed is even listed at number 20 in the top Google Ranking Factors. Here are a few stats that show just how critical this really is from a customer satisfaction standpoint:. The bottom line is that have a fast loading site is important for SEO and for pleasing your customers. First, use the Pingdom Website Speed Test to determine just how fast your site is and how it compares with similar sites. Then use this information to identify which specific areas you need to address in order to speed up your site.
As you can see, there are a lot of factors that contribute to e-commerce SEO. While it may seem a bit overwhelming initially, it becomes much more manageable if you break it down step-by-step and focus on one element at a time. Then take the time to perform adequate keyword research, and use your targeted keywords to optimize your product pages.
Can you think of any other techniques for optimizing an e-commerce site for search? Emil is the CMO and co-founder of Sleeknote. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Submit Response. So there is plenty of opportunities.
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Many a time you feel you have sweated blood to do all your keyword research and now you start to worry looking at results. Many a time you would have observed that while doing an analysis you see that a web page is ranking for many keywords which are not there in its content. How is that? Think about it this way, LSI is nothing but the method by which search engine reads in your content and relates it so as to index it in correlation with certain topics.
A car can be referred to as Vehicle. The good news is let there be any Google algorithmic update but you are safe from getting penalized by Google for Keyword Stuffing. There are many reasons why Google hates your site and stuffing is one of them. Please bear with me for some more time and I will show you how to consolidate your keyword extract and refine it for its best use.
In this keyword research guide, I have covered the most contemporary keyword research tools and you can use this as a comprehensive keyword research guide We shall be using Google Advanced Search Operators for this. As shown, this is the easiest way to find Forums and Discussion boards in your niche. I have depicted how to find keywords using Quora below:. Quora and Reddit are not tools by themselves.
But I have shown you how to derive benefit from them.
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Just search for your keyword on Wikipedia and you will see many terms which will boost your content and help you with your LSI objective. It will provide you with loads of ideas for your mind to cascade and define. Number one, it shows you how much search volume a specific word gets. Number two, it also shows you the cost per click for that word. And number three, competition as well. It shows you the competition which is, rated between zero and one.
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Of course, competition can give you an idea. So anything below 0. What you also want to do when you get to Google is, also check the actual results that comeback as well.
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